If you’re new to the world of social media marketing, you’ve probably seen the term “engagement” used over and over. This kind of engagement has nothing to do with diamond rings and weddings: engagement is a key metric to measure the success of social media...

Instagram influencers have become a well-known part of social media culture, and fitness influencers are some of the most popular accounts on Instagram. These fitness gurus are Instagram famous for their quality content and huge followings, sharing everything from workout videos to diet tips. If you're...

The use of abbreviations in our daily lives is a great way of saving time and energy, especially when texting or chatting through email or social media. But there are moments of confusion when the other person you are interacting with is unfamiliar with the...

Hashtags were introduced to Facebook in 2013, but the use of hashtags has not taken off on Facebook as universally as it has on other social media platforms. Despite their lack of popularity, Facebook hashtags are an incredibly helpful tool to promote posts, share content, or...