instagram story links

How to Add Links to Your Instagram Stories

Wondering how to add links to your Instagram stories? You may have noticed other accounts posting stories where there is a “see more” option calling for you to swipe up to see a direct link to another site. This is a relatively new feature Instagram has introduced, but it’s not available to everyone.


Why is this direct link feature useful?

The direct link feature is helpful in driving traffic to your website, blog, video or other social pages.  The feature gives you another option to share links besides simply including a link in your bio, which limits you significantly in the amount of videos and content you can share. This is a powerful tool for marketers, and brands have seen 15 to 25 percent swipe through rates using this new feature.

This tool also makes it a lot easier for users who wish to engage further with a brand’s posts. Rather than having to copy and paste a link from a business’s bio, users can now simply swipe up on a story to be directed straight to a new page. This requires minimal effort on the part of consumers, which is always a good thing.

In short, this feature is an easy, yet powerful tool for brands or businesses in driving sales and traffic to their sites.


What accounts qualify for this direct link feature? 

To use this feature, an account must either be verified or have a minimum of 10,000 followers. 

While getting verified is difficult and requires one to either be famous or have a significant following, getting to 10,000 followers is much more doable. If you have less than 10,000 followers, you can check out our article “How to Get More Followers on Instagram” or use an Instagram growth service such as Social Buddy to help you grow your account quickly!


How to Add a Link to your Instagram Story

  1. Open the Instagram app and click on the camera icon in the top left corner to begin your Story
  2. Set up your Story by taking a picture or video, or by uploading content from your camera role
  3. Click on the chain link icon at the top of your screen

How to add a link to an instagram story4. A new window will pop up where you can paste in the URL you want linked to your Story

How to add a link to an instagram story5. Click on the green check mark when you are done and upload your Story

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