A Facebook pixel is a code that you can put on your website that tracks conversion rates from Facebook ads. The pixel helps to optimize ads based on this data, gather a targeted audience for future ads, and sell your product or service to people...
Yelp, Google Reviews, and Facebook reviews are a powerful tool for businesses, but they come with substantial danger. For example, in September viral media star, Nurset Gokce, better known as Salt Bae, had his Yelp profile bombarded with bad reviews after serving a controversial leader in...
"If you can't measure it, you can't improve it." – Peter Drucker Evaluating your key performance indicators (KPIs) is critical for gauging whether or not your social media efforts are a success. After all, your ability to convert your audiences into loyal customers on any social...
Influencer marketing has become something of a buzzword in marketing over the last 12 months. While influencer marketing may be in its infancy in its current incarnation, it is not a wholly new concept. Similar to the spokesmen and women of the past, influencers are...
