While social media apps have their similarities, they also have their differences. Facebook and Twitter allow you to share posts with your friends. On Facebook, you can share on your timeline, to specific friends by tagging, or directly through Messenger. Twitter allows you to re-tweet,...
Social media has become one of the most popular forms of marketing in the past few years. It’s no surprise, and even becoming the norm, to hear of companies going digital and creating their own social media accounts. Digital marketing has quickly become a necessity...
Fitness journeys, workout videos, meal prep plans - health and fitness make up a large portion of content on Instagram, and fitness accounts have some of the largest followings today. Whether you’re a fitness guru or just starting your journey, Instagram is a great platform...
You have probably heard of social media influencers and celebrities getting paid thousands of dollars for just making a few Instagram posts. But what does it actually take to turn followers, likes, and Instagram clout into cash in 2018? Before that question can be answered, it’s...
Wedding posts make up some of the top trending content on social media sites like Instagram. While the thought of a wedding hashtag may call to mind punny phrases using the happy couples’ names, more universal hashtags are useful to help your posts get noticed....
A Facebook pixel is a code that you can put on your website that tracks conversion rates from Facebook ads. The pixel helps to optimize ads based on this data, gather a targeted audience for future ads, and sell your product or service to people...
Yelp, Google Reviews, and Facebook reviews are a powerful tool for businesses, but they come with substantial danger. For example, in September viral media star, Nurset Gokce, better known as Salt Bae, had his Yelp profile bombarded with bad reviews after serving a controversial leader in...
"If you can't measure it, you can't improve it." – Peter Drucker Evaluating your key performance indicators (KPIs) is critical for gauging whether or not your social media efforts are a success. After all, your ability to convert your audiences into loyal customers on any social...
Influencer marketing has become something of a buzzword in marketing over the last 12 months. While influencer marketing may be in its infancy in its current incarnation, it is not a wholly new concept. Similar to the spokesmen and women of the past, influencers are...
Are you wondering how your favorite public figure or Instagram brand became Instagram verified? Wonder no more. Here are the steps you take to become verified on Instagram to grow your followers. What exactly is a verified badge? That blue check mark deems a profile Instagram...
