Food Hashtags for Instagram, Twitter, and Social Media
Hashtags group photos together to get your food photos in front of people who might not be following you, so they see your content and hopefully follow you. In other words, hashtags put your photos in an index, so others can find your photo and your page.
First, you must determine whether you are going to use Global or Local hashtags.
Global hashtags target everyone in the world. This is best for foodie accounts who want to reach as many people as they can, whether they are in the United States or Singapore.
Local hashtags are best if you are running a business account or have a physical location and want to promote locally.
Once you choose whether to target globally or locally, you need to find the right foodie hashtags.
To find the best hashtags, use the search bar to search for a keyword. For foodie accounts, try searching “#food,” “#foodie,” etc. For chef accounts, you may want to try searching for keywords such as “#chef” or “cook.”
Instagram will give you a list of the most popular hashtags with the number of times each one has been used. Choose the food hashtags with the most uses in order to maximize your reach.
Another way to find the best hashtags to use is to find an account with similar content to yours and see which hashtags they are using.
If you are a restaurant, food blogger or a business that wants to promote locally, you may want to try using geo-modified hashtags based off of global hashtags. To do this, take a global hashtag such as “#foodie” and add on a geo-modifier. For example, if you are a food page based in Los Angeles, use hashtags such as “#LAfoodie,” “#LAfoodies,” and “LAeats” to target local instagram users in Los Angeles.
Instagram allows for up to 30 hashtags. If you are looking to grow your Instagram followers as much as you can, load up a bunch of popular food-related hashtags in order to expand your reach.
Aim to use hashtags with at least 10,000 posts. Using obscure hashtags with a couple hundred posts will not do much to expose your instagram account. The goal is to spread your post and page to as large of an audience as possible.
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