Instagram has always been most known for its likes feature, but now Instagram offers the option to hide likes. If you want to finally be able to stop comparing your content to others, the option to hide likes is here. 

We’ll cover every detail you’ll need to know in this blog post – so let’s get started. 

Instagram Like

Instagram decided to add a “hide your likes” feature in 2019 that allowed users to remove their like count on posts for their followers to see. Although it was designed to make Instagram a safer place on the internet, some users still wanted to keep like counts to have an idea of what’s popular and what’s not. 

To avoid any negative impact this feature might have on influencers or brand partners, Instagram announced that they wouldn’t take away the like count – just that they’ll give users the option of whether they want to disable them on their posts or not. 

In the next section, we’ll show you how to enable this feature in your next post. 


How to Hide Your Likes on Instagram Post

Whether you want to hide your own likes or hide others, we’ll go through them all. We’ll start by showing you how to hide your like count on your next individual post.

  • Open the Instagram app. 
  • Click your profile icon in the bottom right-hand corner. 
  • Click the photo you want to hide likes on. 
  • Click the three-dot menu in the top right-hand corner.
  • Select “Hide like count.”
  • Repeat this step for any of your other previous posts.

Instagram Like Count


How to Hide Likes Before You Share It on Instagram

It’s easy to hide your likes before you share your post. Here’s how:

  • Open the Instagram app. 
  • Click the “+” on the top right-hand corner.
  • Select “Post.”
  • Select your post and edit it how you want.
  • Scroll down to the bottom of your screen and select “Advanced Settings.”
  • Toggle the button next to “Hide like and view counts on this post.”
  • Tap the back arrow and hit “Share.”

IG Settings


IG Like + View Count



How to Hide Likes of Other Accounts

If you’re not a fan of seeing the like counts of others when you scroll on Instagram, there’s a way to change this, too. Here’s how to do it:

  • Open the Instagram app. 
  • Click your profile icon in the bottom right-hand corner. 
  • Click the three-line menu bar in the top right-hand corner. 
  • Select “Settings.”
  • Click on “Privacy,” then “Posts.”
  • Toggle the button next to “Hide like and view counts on this post.”

Instagram Settings

Instagram Privacy


Instagram Posts


IG Hide Likes


How do you see your likes after you hide them?

If you become curious about your like count after you decide to hide them, it’s easy to find the number. Here’s how to do it:

  • Open the Instagram app. 
  • Click your profile icon in the bottom right-hand corner. 
  • Click on the post you want to see your likes on.
  • Click on “Liked by ____ and others.”
  • At the top of the screen, you’ll see a heart with a number after it, which is how many likes you got on that post.

IG Likes

Remember you are the only one that is able to see that number after you hide your like count!


Is it a good idea to hide your Instagram likes?

Whether you want to hide your likes on your Instagram posts or not is totally up to you. Instagram added the feature so users don’t feel so pressured about whether or not they meet what society considers as a good number of likes.

Instagram Likes

If you’re not one to care about how many likes you get on your latest post, then there’s probably no need to turn them off. On the other hand, if you’re someone who is focusing on growing their content to a wider audience or trying to get yourself a brand deal, you might want to keep them on so others can see how your content is doing.


Does hiding your likes affect how well you do on your Instagram posts?

If you decide to hide likes, it doesn’t really matter because Instagram is still going to track them anyway to use for the algorithm. This basically means that even if you hide your like count, people will still see your posts appear on their feed and vice versa – you’ll still see other users’ posts even if they hide their like count. 

Instagram Likes

So, the short answer to this question is no – it won’t affect how well your posts do on a technical level. 

If you’re contemplating whether turning your like counts off is worth it or not, try it out for a week or two and see if it has any effect on you or your followers. If it has a positive impact on your Instagram experience as a whole, keep them hidden and post as you would. 



After reading this article, decide if you want to hide likes on Instagram. You’ll still be able to see how many you got on your posts, it’s just a matter of what you want other people to see as well. 

Instagram has many features that are offered to its users, some might be more useful than others, but they’re still accessible. So, whether you choose to hide them or not, is totally up to you. It won’t have an impact on your Instagram account performance either way and you’re able to switch them on and off whenever. 

Try it out and see if hiding your likes makes you feel better as an active Instagram user!