Hashtags were introduced to Facebook in 2013, but the use of hashtags has not taken off on Facebook as universally as it has on other social media platforms. Despite their lack of popularity, Facebook hashtags are an incredibly helpful tool to promote posts, share content, or...

Twitter is the original home of the hashtag, with the first hashtagged tweet sent in 2007. Hashtags improve visibility on tweets, helping them to reach a larger online community that can lead to likes, retweets, and followers. Twitter has reported that using a hashtag “can...