What is a Marketing Funnel?

A marketing funnel is a tool that can help your business grow by tracking recent changes between you and your customers. Learn everything you need to know on how to use a marketing funnel to attract more potential customers. 


A solid marketing funnel can improve the performance of your business. It’s designed to assist you to visualize what path your customers should take from the first time they come across your business or brand to finalizing the first transaction. 

Understanding how they work and how to use them with your customers is powerful. Whether you use one or not is totally up to you. So, if you’re interested in how to use one and where to start, continue reading this blog post. 


What is a Marketing Funnel?

A marketing funnel is a visual representation of what your customer’s path looks like with you. There are a few stages within the funnel. The initial ones are when a customer first becomes aware of your brand and the final ones are when they successfully become loyal to your brand by making a purchase. 

Below is a visual of what a marketing funnel looks like:

Marketing Funnel

What are different stages of a Marketing Funnel?

As shown above, there are usually four stages in your typical marketing funnel.

  • First stage: awareness/attention – where your customers first find out about your brand.
  • Second stage: consideration/interest – when customers show an interest in your brand and consider wanting to take it a step further with you instead of your competitors.
  • Third stage: desire – after catching your customer’s attention, at this stage they are also considering making a purchase. It isn’t set in stone at this point, there are still some things your customer needs to figure out. 
  • Fourth stage: action – this stage is where the magic happens. During the action stage, you’re ready to get your customer on your side with buying your product. The key is to not stop at that but to ensure that the product you’re handing over will set them up for success and will ensure your customer will be back. 


What are the different types of Marketing Funnels?

Sometimes you’ll hear different names for funnels, but they all mean the same thing. No matter if you see them being called sales funnels, video marketing funnels, webinar funnels, or email funnels, they all track the steps a customer takes to the final conversion. 


What are the benefits of Marketing Funnels?

Marketing funnels provide you with data that you can use for both you and your customer’s growth within your business. They’re a solution to each of the stages a customer will make in their journey with you. Whether you’re focused on brick and mortar or online sales, a marketing funnel is a must. 

Marketing funnels are essentially tracking what stage you need more focus in. If you’re losing customers before they get to the second stage, focus on your first stage of awareness. If you’re losing customers before they get to the third stage, focus on gaining more of an interest in them, and so on. 



Whether you want to use a marketing funnel is totally up to you, but remember the benefits of them. They’ll keep your data organized so you can see where your business needs improvement. There are also different types of marketing funnels, but they all have the same end goal: converting your customer into purchasing. 

Written by Lucia Summa


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