Nightlife is a huge industry, and like many others it depends on social media for marketing and brand awareness. Nightclubs, club promoters, DJs, and more use social media platforms like Instagram to share information, promote events, and bring patrons into the club.
A solid social media presence is especially important for the nightlife industry, since it tends to appeal to a younger crowd of 20 somethings – most of whom are active on social media. If you own a nightclub, promote for one, or are involved in the nightclub industry, growing your followers on social media can be vital to bring in clientele and grow your business. One great way to grow your Instagram account is through smart use of hashtags.
Hashtags are an incredibly useful tool for those marketing their business online. Using hashtags can help you reach a larger audience online outside of your followers, so that club events bring in more ticket sales, cover charges, and profits from drinks.
Smart hashtag use can expand your reach online, helping to grow your following and your business in general.
Use these hashtags and hashtag ideas to promote your club on Instagram or other social media. Copy and paste our nightlife hashtags, or come up with location-based hashtags or branded hashtags for your business.
To share nightlife news in your city, use hashtags including your location. Often, each city has a popular hashtag like #NYCNightlife so that people in that location can share events, promotions, and more.
Do some research by looking for hashtags in your area. You can find the best local hashtags to use by simply looking at other clubs’ or promoters’ posts, or by searching hashtag explore pages on Instagram. Since the point of promoting a nightclub or event on social media is to get people to show up, it makes sense to target local followers.
If you own a nightclub or regularly promote for one, consider creating a branded hashtag. Encourage followers and customers to share pictures using the hashtag for free promotion, and tag your own posts with it to get your name out there.
Use branded hashtags to promote special events, hold contests or giveaways for followers, or to find content to repost if you encourage followers to tag their pictures with it.
These Instagram hashtags are good for any general post about nightlife and clubbing. Copy and paste the whole set, or pick and choose which ones best fit your post. Mix in branded and location-based hashtags when you can to reach a local following and to promote your club or business.