"If you can't measure it, you can't improve it." – Peter Drucker Evaluating your key performance indicators (KPIs) is critical for gauging whether or not your social media efforts are a success. After all, your ability to convert your audiences into loyal customers on any social...
Influencer marketing has become something of a buzzword in marketing over the last 12 months. While influencer marketing may be in its infancy in its current incarnation, it is not a wholly new concept. Similar to the spokesmen and women of the past, influencers are...
If you’re fond of using social media, it is very likely that you’ve stumbled upon the term LMAO. This term is frequently used to indicate a strong emotion of laughter. Unlike LOL, which only indicates slight to moderate laughter, LMAO suggests that something is truly...
Are you wondering how your favorite public figure or Instagram brand became Instagram verified? Wonder no more. Here are the steps you take to apply to become verified on Instagram to grow your followers. Anyone can apply to be verified, but actually getting verified by...
With the creation of short messaging service (SMS), better known simply as texting, a new language of abbreviations and text-speak was created as well. In modern online communications, many users prefer using acronyms like LOL, SMH, and WYD rather than typing in full sentences. Over...
How to Use Instagram to Grow Your Business Did you know Instagram boasts over 800 million monthly active users (Source: Sprout Social)? In fact, many experts believe that this count can reach 1 billion before 2018 ends! As a result, Instagram has become a viable platform for...
In the last few years, the use of Instagram has grown more and more prominent and almost everyone nowadays posts content on Instagram. There are a lot of uses for Instagram, but the most common use is for promotional purposes. Whether you're promoting a business,...
There’s no doubt #travel has become one of the biggest Instagram trends in the past year. So, maybe you want to join the crowd, but how will you get noticed? Using hashtags will significantly increase your chances of getting noticed among the millions of users...
What does followers or following mean on Instagram? Your Instagram stats appear on your profile, but many users don’t consider their follower count, following list, and how the two numbers can be interpreted. While your Instagram account might have a lot of followers and you...
You don't have to be a professional photographer to create a gorgeous feed. Here are 7 ways to take better Instagram photos that will impress your Instagram followers! Use Natural Lighting It’s difficult to revive a picture that’s poorly lit, no matter which filter you apply. There are...
