Hashtags group photos together to get your photo in front of people who might not be following you, so they see your content and hopefully like your posts and start following your page. In other words, hashtags put your photos in an index, so others can find your photo and your page.
First, you must determine whether you are going to use Global or Local hashtags.
Global hashtags target everyone in the world. This is best for accounts who want to reach as many people as they can, whether they are in the United States or Singapore.
Local hashtags are best if you are running a business account or have a physical location and want to promote locally.
Once you choose whether to target globally or locally, you need to find the right hashtags.
To find the best hashtags, use the search bar to search for a keyword. For Real Estate accounts, try searching for “#realty,” “#newhome,” “#properties,” and other related terms.
Instagram will give you a list of the most popular related hashtags with the number of times each one has been used. Choose the hashtags with the most uses in order to maximize your reach.
Another way to find the best hashtags to use is to find a Real Estate account with similar content to yours and see which hashtags they are using.
If you want to promote Real Estate locally, try using geo-modified hashtags based off of global hashtags. To do this, take global hashtags such as “#realty,” “homes,” and “properties” and add on a geo-modifier based on the location you are targeting. For example, if you are based in New York City, use hashtags such as “#NYCrealty,” “#NYChomes,” and “NYCproperties” to target Instagram users looking for a new space in the area.
Instagram allows for up to 30 hashtags. If you are looking to grow your Instagram followers as much as you can, load up a bunch of popular hashtags in order to expand your reach.
Aim to use hashtags with at least 10,000 posts. Using obscure hashtags with a couple hundred posts will not do much to expose your instagram account. The goal is to spread your post and page to as large of an audience as possible.
To promote your real estate or property management company locally, simply add on a geo-modifier to any hashtag. For Real Estate, it is best to use the city or state you are selling in as your geo-modifier to narrow down on your audience.
Social media marketing is based on connecting with people who have similar interests. Hashtags are a great way to achieve this.