How to Build a Personal Brand

If you’re a professional in a specific niche that’s looking for work, networking chances or simply new opportunities, then one of the most important things that you can have is a personal brand. We’re living in a world where everyone is constantly connected. That means that whether you like it or not, you probably already have a brand. A brand is the atmosphere that you create when people think about you. It’s the opinion that people develop when they see your social media channels or check out your website. While you can’t always control exactly what people might think about you, making the decision to work on your personal brand can help you to create a more positive image in your industry. Here’s how you can get started.


Audit Yourself

Start by asking people what people probably think when they interact with you, both online and offline. Online, you can do this by searching for your name on Google and seeing what comes up. If the first pages related to you are of links to old social media pages that you haven’t updated in years, then that’s probably not a good sign. Think about what you want people to see when they look for your name. Maybe it’s a powerful LinkedIn presence, or an attractive set of images on Instagram? In the offline world, remember that you still need to maintain the same consistent brand. For instance, if you’re presenting a confident air online, then you need to cultivate that confidence in person too. You could do this and get started now by working on your thinning hair with some new products, seeing a doctor about your skin issues, and finding other ways to boost your self-esteem.


Decide on the Image You Want to Create

Once you know what kind of image you’re already sending out with your digital presence, you can begin to work on changing it to something more positive. For instance, maybe you can update your social media pages with something more relevant to what you want people to know you for. You can post blogs and videos on your LinkedIn and Facebook pages that highlight your thought leadership in a particular area for instance. Even the connections that you have on social media can make a huge difference to your personal brand. Think about how networking with the right people could rub off on your image.


Commit to Working on your Brand

Once you know exactly what kind of image you want to create, you can commit to working consistently on your personal brand. This means ensuring that you’re always building on your image with LinkedIn posts, Facebook updates, Instagram pictures, and more. Make sure that you post on the right social media channels to attract the attention that you’re looking for. At the same time, it’s important to ensure that you’re consistent with your posts. The more up-to-date your social media pages are, the more people will take them into account when developing an opinion of you, rather than digging into older, more outdated content

Written by Brian

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