What Are Impressions on Instagram?

If you are active on social media, Instagram is a popular platform for growing the awareness of your brand or business. Whether you own a multi-billion dollar company or a small business, social media platforms are powerful and extremely useful in marketing and gaining exposure. 

Social media platforms also collect statistics so you can see how many people view your posts or stories, click the link in your bio, and repost or respond to what you put out there. One particularly helpful insight on Instagram is called impressions. 

Read more to learn all about Instagram impressions and how this metric can help you improve your social media marketing strategy. 


What Are Instagram Insights?

instagram insights

The first thing to understand is the meaning of “Instagram Insights.” Also known as “Instagram analytics,” this feature is available on business profiles where you can see the information and data regarding your account from the last seven days. 

Through these analytics, you can view all sorts of data, such as the demographics of your followers, the number of impressions you’ve received, how many people your profile has reached, and more. 

There are three ways you can view insights on your professional Instagram account. To see the statistics of your story, you can swipe up and check how many people have viewed it, shared it with others, swiped past it, found it from hashtags, and visited your profile afterward.

You can access insights on your account by clicking the button on the top right of your profile. You will see various choices, including statistics. There you can see data regarding the number of people who looked at your profile in one week. 

To view the analytics of specific posts, click on the view insights button that appears below your image or video. 


What Is The Difference Between Impressions And Reach?

instagram engagement rate

Instagram insights are crucial to analyze and understand in order to shape your posts to gain more exposure and followers. If you are using Instagram to market your brand, you may have wondered: “what is the difference between views and impressions?” 

It’s important to know the difference between impressions and views, also known as reach. Though these two concepts may seem similar, they mean different things. 


What Are Impressions?

Instagram impressions are the number of times someone looks at your post. If you have 300 followers and post three pictures with a popular hashtag, you can potentially receive at least 900 impressions if every follower looks at your post once. 

So what counts as an impression on Instagram? You receive impressions if people click on or view your post. Even if a user scrolls through their feed and glances at your post, that will count as an impression. It doesn’t matter if a user engages with it or not; what counts as an impression is how many times it was exposed to users.

If someone revisits a certain post or hashtag you use, you will want to analyze why they may be viewing your post repeatedly. You may want to use that hashtag again or create posts similar to the ones that have received the most impressions. 


What Is Reach? 

Unlike impressions, reach is the total number of individual accounts that view your post. If you post an image or video on your account with 300 followers, then you can calculate that your reach will be 300. To grow your reach, you want to expand your number of followers by interacting with the Instagram community. 


Improving Your Marketing Strategy

social marketing strategy

Now that you know more about what Instagram impressions are, it’s time to figure out how to use them. Analyzing your insight data can be effective in improving your marketing strategy. 


Target Audience

As a business, extending your reach to more consumers is always a major goal. However, knowing your target audience, or those interested in your brand, means a lot more than thousands of followers who don’t care about your product.

You want to keep in mind your target audience when designing your Instagram posts. Look at what content is being reposted, liked, or commented on more than others. Gaining insight into what your audience likes and discovering what new users want to see will help you cater your images, videos, stories, or captions to gain more followers with similar interests. 


View Instagram Insights Regularly

You can view your Instagram impressions through your insights dashboard. All of the metrics will be together for you to look over and analyze. On the activity dashboard, the impressions are located at the very bottom. 

Regularly checking your Instagram analytics will help you see how user engagement changes over time and what posts seem more popular than others. Staying active with content on Instagram and staying aware of trends or popular hashtags are crucial to continuously grow and engage with the fast-paced social media community. 

Make sure your posts are optimized for Instagram. Create content that is shareable as well, so you can receive more publicity from users who share or repost your content with their followers. Use insights to drive improvements, and experiment with your Instagram posts to gain the followers and audience you want.  


Wrap Up

Increasing engagement is a crucial goal of social media campaigns. As one of the most popular social media platforms, Instagram can play a key role in boosting your business if you know how to use it well. 

Becoming aware of your follower demographics and how many impressions you receive will help you understand your target audience and how you can cater to them more with your content.

The first step to increasing user engagement is to develop more awareness for your brand. When people know who you are and what you stand for, they are more likely to engage with your content. Consider how impressions play a part in increasing user engagement with your Instagram content during your next social media campaign.

Written by Erin

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