TikTok, the social media space, is a platform for fun and entertainment; but also a viable business tool.
Over time, social media access for businesses provided a channel where owners or service providers connect and engage with their audiences. Digital marketing is a top sales and marketing strategy of most companies because of the positive effect on brand awareness.
TikTok is one of the popular apps that has gained wide use and recognition. Launched in 2016, TikTok has become a popular platform in recent years. It has achieved over one billion downloads in 150 markets worldwide and 75 languages.
TikTok For Business
Even with many opportunities provided by the platform, it is easy to find the platform confusing.
With many dance videos, lip-syncing, challenges, and trends done on TikTok, using the platform to promote a business can be overwhelming.
Since there is so much to the app, it is important to learn how to maximize TikTok for business. The following is how to use TikTok to promote your business:
Do a Survey
As of 2018, TikTok had 500 million users worldwide. A large percentage of users are young adults. The kind of content and trends on TikTok are the ones that appeal to the younger generation.
Take time to study TikTok marketing, what content you should put out, how to gain attention, and how to engage your target audience. Understanding these aspects provides knowledge on how to structure your content and what your digital marketing campaign should include.
Understand How The Platform Works
After downloading the app and creating an account, the next step is getting access to the pages.
These are two primary TikTok pages which are the FP(Following page) and FYP( For You Page). These two pages control the contents that you can access.
The FP shows you content created by people you follow and makes it easy to interact with them.
On the FYP, you can view lots of content by people you do not follow. The trending videos with high likes and engagements are usually found on this page. To get more business insights, follow users that create business content related to your products or services.
The Following Page allows you to see selected posts by people you follow. When you want to check out what is trending outside your follower’s content, the For You Page provides you the necessary info.
Create Appealing Content
If your ideal post contains boring reports with tons of graphs and numbers, you may not be able to promote your business on TikTok.
Create content that can entertain your audience and, at the same time, pass a message. Visual content is highly recommended on TikTok for business.
Short, clear videos accompanied by great music will naturally attract the attention of TikTok users. Demonstrate one of your business processes in a fun and exciting manner.
For example, you can make videos of your customers using your product or service or pictures of reviews. Being able to create content that will appeal to young adults will guarantee positive results.
Like the most popular social media platforms like Facebook, Twitter, and Instagram, paid ads run on TikTok. These ads help you reach out to a large number of TikTok users. There are different types of ads you can run on TikTok. Each type has its specific target. They include:
In-feed Native Content
These ads drive users to visit a website or e-commerce store. In addition, it supports app downloads and web clicks.
The in-feed native content clearly shows on the For You Page. It occupies the full screen of users with the sound automatically on. The number of views, CTR, number of engagements, and number of clicks on the links attached determine the success of the TikTok ad.
The main goal of this ad is to increase business awareness. The ad also supports landing pages and apps. An ad comes up on the screen of users and displays in a way that viewers know more about the products or services.
They are commonly used TikTok ads with the primary purpose of getting more followers and post engagements. Hashtag challenges done organically require a lot of time and effort. Paying for your hashtags to gain popularity and to increase engagement on your business post makes the process easier.
This is also a great way to increase brand engagement. Brand lenses look like 2D and 3D lenses commonly used in Snapchat for photos and faces.
TikTok can push these ads to thousands of users, which means many people will learn about your business, and a substantial number of them gain interest in learning more about your services. You can also determine factors such as your desired audience and ad duration.
Promote User Interaction
You can also include an organic brand awareness strategy in your business marketing campaign.
First, you have to come up with a strategy that will trigger user interaction. One common way of promoting interaction is by paying a lot of attention to the content you push out on your page. The pictures, videos, and music must be attractive and interesting.
Another way is the hashtag challenge. Asides from paying to promote your hashtags, you can invest time in structuring a challenge that will stimulate engagement of your target audience and, at the same time, promote your brand.
So, Is TikTok good for business? Absolutely. With adequate knowledge of TikTok, its tools, and how to use them. TikTok for business is a great digital marketing strategy.
You get a wider reach and connect with your target audience in a friendly and fun environment.
TikTok is also not hard to use, the user interface is user-friendly, and the platform is easy to navigate and connect with friends and clients.