Social media marketing is one of the most popular methods of business promotion. With over 3.8 million users, it’s no wonder businesses are capitalising off of the popularity of social media. There are different methods of social media marketing and numerous platforms to use. The saturation of social media in 2021 can make it difficult to know where to begin. We’ve put together a list of 4 simple things you should know before you market your business on social media.
You Need A Strategy
Social media marketing isn’t easy. The popularity of social media for connecting and sharing personal events has given the impression that social media is easy to navigate and provides quick success. This impression is false. Social media marketing is a full-time job. It doesn’t happen overnight, and you need an effective strategy in place. The aims and ethos of your company are going to impact your social media strategy.
If you’re a small business, looking to promote locally. For example, you’re starting a business in New York and want to attract fellow New Yorkers, your strategy is going to be different from a global brand’s.
Having a clear strategy built around your goals will make promoting your business on social media easier and more successful.
How To Pick The Right Platform
Consider the platforms according to where your customer is. As a business, you know your customer, and it’s important to consider the platform your customer would be most likely to use. Different platforms are better for different marketing strategies. For example, if you’re a B2C business, Instagrams visual nature and inbuilt shopping function provide a great tool to promote and sell your product directly to the consumer. If promotion and brand awareness is your top priority, you might consider investing in Facebook advertisements. Research the platforms and decide which ones functions will work best for your business goals.
You Need To Have a Long-term Goal
Like any marketing strategy, you need to have a long term goal in mind. This goal could be to drive traffic to your website, to promote your brand or to gain direct sales. There’s no point implementing marketing strategies if you don’t know what you want it to do. To be successful at marketing your business on social media, you need a long term goal to build your strategy around and to stay focused on.
Your Marketing Needs To Be Cohesive Across All Platforms
If you’re choosing to diversify your marketing and use several social media platforms, you need to stay cohesive. This means ensuring all your branding is the same across Facebook, Instagram, TikTok etc. You need to use the same colours, text, tone, and content. The platforms offer different things, but your brand and product/service will remain the same. Reflect this in your marketing. You want your brand to be recognisable and to build familiarity and trust amongst social media users and potential customers.
Social media is one of the easiest and most effective ways to promote your business in the digital world. But, there are things to consider before you begin marketing your business on social media. Make sure you think through your strategy, branding, goals and target audience before you start.