The Best Time to Post on Instagram

We wish we could just look into a magic crystal ball and tell you the best time to post, but unfortunately there is no magic number. The best time to post is widely debated, and depends on your audience. But don’t worry, because we are here to help you find the best time to post on Instagram!

One thing that everyone seems to agree on is that weekdays are generally better than weekends to post. However, if you are looking to grow your account, we recommend you aiming to post once per day. In this case, we wouldn’t recommend skipping out on weekend posts.


As a general rule: 

Some users suggest posting during times when your audience is likely to be taking a break from their workday and browsing on their phones. This would include lunch times around 11 am – 1 pm and the end of the workday between 5 pm – 7 pm. If you want a general rule to follow, this is a good guideline.

The trick to following this rule is that you must know where your followers are located and what time zone they are in. For example, you may be based out of New York but have more followers from Mumbai, in which case you would be better off targeting the peak lunch and after work hours on Bombay time rather than the Eastern Standard time zone in New York.


If you want to get more specific times to post based on your followers: 

We suggest upgrading your Instagram account to a business profile. With a business profile, Instagram provides you with specific insights about your page, your posts and your followers. It will provide you with the top cities and states where your followers are located out of, and the days and hours in each day when your followers are on Instagram the most. 

To find this information on your business account:

  1. Go to your profile
  2. Click on the insights icon at the top right
  3. Click on “audience”
  4. Scroll down to the bottom of the page to see “top locations,” (where you can see the cities or countries where you have the most followers) and “followers” (where you can see the hours and days when your followers are on the app most often).

Find the best time to post on instagram

Once you have access to these insights that are personalized for your specific account, you can simply choose to post at those peak hours given.


Want more help growing your Instagram account? Try Socialbuddy!


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