Erin
Instagram influencers are the new form of celebrities on social media. Influencers have huge followings online, great engagement on social media, and make money on Instagram through brand deals or by selling their own products.
A few years ago, “Instagram influencer” didn’t mean anything – now there are fitness influencers, beauty influencers, and many more in various industries. Anyone with an internet connection, an Instagram account, and a plan can become an Instagram influencer if they put the work in.
Check out the top Instagram influencers in the fashion industry; these fashion-forward Instagrammers run some of the most popular fashion blogs, use fashion hashtags, share their style, and promote brands and products to their followers.
Top Fashion Instagram Influencers
The top fashion influencers on Instagram have massive followings, great engagement rates, and share original, fashionable content. Get some style inspiration from these fashion gurus, plan how to run your own fashion account, or simply stalk them to feel jealous of their great style. Our top fashion influencers are ranked by number of followers.
These are the Top Fashion Influencers on Instagram:
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- Chiara Ferragni
- Mariano di Vaio
- Olivia Palmero
- Aimee Song
- Alexa Chung
- Danielle Bernstein
- Caroline Daur
- Jenn Im
- Julia Engel
- Jeanne Damas
- Gala Gonzalez
- Leandra Medine
- Phil Cohen
- Gabi Gregg
- Bryan Yambao
- Lyn Slater
- Susie Lau
- Leomie Anderson
- Asiyami Gold
- Matthew Zorpas
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1. Chiara Ferragni
Chiara Ferragni, Italian fashion icon and businesswoman, was one of the original fashion influencers. She began her fashion blog, The Blonde Salad, back in 2009, and has been serving looks ever since. She owns her own fashion line, the Chiara Ferragni Collection, models, and is the most followed fashion influencer on Instagram, with 16.5 million followers to date.
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2. Mariano di Vaio
One of the most followed fashion influencers and the biggest male fashion influencer, Mariano di Vaio clocks in at 6.1 million followers. He is an Italian blogger, actor, and designer with his own Mariano di Vaio line. He has worked with big-name brands like Hugo Boss and Maserati, and has also written a book about his work in the fashion industry.
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3. Olivia Palermo
Palermo, with 6 million Instagram followers, was born in New York City and began her career on reality TV show The City, which featured her working for Diane von Furstenberg and Elle magazine. She has since developed her own brand and worked with many other reputable fashion brands.
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4. Aimee Song
Aimee song created the fashion blog Song of Style in 2008 as a passion project, which has now grown into a full-time career. With 5.2 million Instagram followers, Song is one of the most famous Instagram influencers, and also runs her own interior design business by the same name as her popular blog.
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5. Alexa Chung
Alexa Chung is one of the most famous names in fashion. Now at 3.3 million followers, Chung’s fame pre-dates Instagram; she began her career as a model in 1999, moving onto fashion later. She now owns her own fashion label, Alexachung, and is still one of the most famous supermodels of her time, having worked with numerous high-end brands.
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6. Danielle Bernstein
Danielle Bernstein started her fashion account and blog, @weworewhat, while in college. She has since worked with various well-known fashion brands and launched her own fashion line, all while maintaining the WeWoreWhat Instagram and blog. In 2016, she was featured on the Forbes 30 Under 30 list.
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7. Caroline Daur
Caroline Daur is a German fashion influencer, amassing 1.9 million followers on Instagram thus far. She began her fashion and lifestyle blog, Carodaur, in 2014, with topics on how she blends fashion into her daily life. She travels the world and posts on Instagram and her blog, acting as a fashion, travel, beauty, and lifestyle tastemaker.
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8. Jenn Im
With 1.7 million followers on Instagram, Jenn Im is actually better known for her YouTube channel, which has over 2 million subscribers. Regardless, Im is one of the most famous fashion influencers, creating videos about affordable fashion and later collaborating with big-name, not-so-affordable brands. She has also launched her own clothing line and makeup collections.
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9. Julia Engel
Julia Engel is the founder of Gal Meets Glam, her fashion blog that she began in college as a fun side project. A Charleston-based Southern Belle, Engel has grown her Instagram account to 1.2 million followers, and has grown Gal Meets Glam into her own line of dresses. Known for feminine, classic dresses, Gal Meets Glam has taken off since.
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10. Jeanne Damas
Jeanne Damas launched her first Tumblr account at age 13, and has taken social media by storm ever since, with 1.1 million Instagram followers today. Part-time model, blogger, and designer, Damas’ 1970s-esque Parisian style has made her a French fashion icon. Her clothing line, Rouje, is frequently sold out due to its popularity.
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11. Gala Gonzalez
Gala Gonzalez is considered the first Spanish fashion blogger and influencer. She is also a Spanish socialite, model, fashion designer, and DJ. Her blog Amlul, better known as Am-Lul’s Closet, has won her fame and various awards. She has modeled for many top brands across the globe, and has 1 million followers on Instagram.
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12. Leandre Medine
Leandre Medine has brought comedy to fashion with her blog, Man Repeller. She writes and wears styles for women that are not chosen to appeal to men, and advocates for wearing what you like. She published a book as well, Man Repeller: Seeking Love, Finding Overalls. This NYC native publishes fashion, comedy, and feminist features on her blog.
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13. Phil Cohen
Phil Cohen, @thepacman82, is an art director at a graphic design agency with a passion for menswear. His Instagram account, which has reached 744 thousand followers, features flat-lay images of fashionable men’s clothing. His self-labeled “minimalistic elegance” drives him to post the clothes, rather than himself as a model.
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14. Gabi Gregg
Body positivity fashion blogger, model, and designer Gabrielle Gregg, @gabifresh, has almost 700,000 followers on Instagram. Gabi gained fame for unapologetically flaunting her curves in a swimsuit, leading to her swimwear line SwimsuitsForAll. In 2017 she launched a plus-sized clothing line as well, with fellow influencer Nicolette Mason, called Premme.
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15. Bryan Yambao
Bryan Yambao began blogging as BryanBoy all the way back in 2004. This Filipino fashion blogger began his blog as a travel journal, but has been sharing luxury fashion items since the beginning. He now has 684,000 followers on his Instagram account, brand deals, and has been a guest judge on America’s Next Top Model.
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16. Lyn Slater
While the fashion influencer industry is generally a young man’s (and more often woman’s) game, Lyn Slater has become a staple fashion influencer at age 65. Her Instagram account, Accidental Icon (@iconaccidental), has 661,000 followers, and her blog of the same name generates traffic daily. She is committed to shattering the outlook of what it means to be an old woman.
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17. Susie Lau
Susie Lau, also known as Susie Bubble, is one of the most famous fashion bloggers for her blog, Fashion Bubble, which she began in 2006. Before Instagram influencers existed, Lau was a famous fashion blogger and style icon. She has collaborated with huge brands, written for reputable fashion publications, and still features lesser-known artists on her blog.
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18. Leomie Anderson
Leomie Anderson began her career as a model, her first show being for Marc Jacobs with many high-end brands following, including Tom Ford, Fenty Puma, Yeezy, Armani, Oscar de la Renta, and many more. Since, she created her own fashion line, LAPP, and was recently announced to be a Victoria’s Secret Angel. She has 312,000 Instagram followers and counting.
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19. Asiyami Gold
Asiyami Gold is a Nigerian lifestyle, fashion, and travel blogger, with over 223,000 followers on Instagram to date. Gold studied nursing at Georgia State University, but went on to start her own creative agency, working with emerging brands and especially with small companies in Africa. Currently based in Atlanta, Asiyami has also released her own clothing line called AAu.
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20. Matthew Zorpas
Matthew Zorpas is based in London, but was born and raised in Cyprus. He is the creator of The Gentleman Blogger, his wildly popular website, and also works as a creative consultant. Esquire voted him the second best-dressed man in England in 2010, and GQ has listed him as an influencer to watch.
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Become an Instagram Influencer
Do you want to become an Instagram influencer? Learn how by visiting our blog for Instagram tips and how-to’s.
A large part of being an influencer on Instagram is having a large following and great engagement. Social Buddy helps you find followers in your specific niche or industry, growing your followers while improving engagement. Learn more about Social Buddy here!
