School administrators, teachers, parents, and even students know how important school & university fundraising can be to support your school and its programs. Raising money for your school can be a difficult task, and often fundraisers planned with the best intentions fall short on goals....

Social media has become an important part of many people’s everyday lives. It has also become one of the most vital platforms for businesses and brands to market their company. Businesses can use social media to spread brand awareness, engage with customers, share information, and...

In the past few years the term “social media influencer” has become synonymous with being internet famous. There are many categories of influencers like fitness, travel, or fashion, but beauty influencers seem to be at the top of Instagram’s influencer game. If you are currently...

If you’re new to the world of social media marketing, you’ve probably seen the term “engagement” used over and over. This kind of engagement has nothing to do with diamond rings and weddings: engagement is a key metric to measure the success of social media...