Best Hashtags for Travel on Instagram

There’s no doubt #travel has become one of the biggest Instagram trends in the past year. So, maybe you want to join the crowd, but how will you get noticed? Using hashtags will significantly increase your chances of getting noticed among the millions of users in #travel. But, here’s the catch, you need to use them correctly.

How to Differentiate Yourself in Travel on Instagram:

There are the few global hashtags like #travel and #adventure, but these categories have millions of posts in volume. #Travel, for example, has a volume of 310 million posts – now that’s a lot. The key here is to add hashtags of different variations: #Traveling #Travelgram #Instatravel #WorldTravel – you get the idea. Adding these various hashtags will increase your exposure, chances of making an impression, and will grow your Instagram followers.

You shouldn’t stop at just #travel, though. It’s important to add these variations for all the global hashtags. Don’t be afraid to get specific either. There are plenty of niche categories you can target depending on the type of traveler you are. Try things like #TravelMom,  #EuropeTravel, #AdventureCouple, #Wanderer, #TravelLifestyle, or #Wanderlife etc. These hashtags have a smaller volume. #AdventureCouple, for example, has a volume of 73,000+ posts, which compared to #Travel is quite the difference.

Now, you call yourself a traveler right? This means you’re visiting different locations every day and have amazing photos of the world’s most beautiful sights. So, when choosing your hashtags, be sure to include ones that are location specific. For example: #TravelItaly, #RomeAdventure, #RomeLife, #ItalyLife, etc. These types of hashtags will super target an audience specifically interested in these locations, therefore increasing your exposure even more.

Have a travel blog? Don’t be shy to plug your blog in your hashtags, too. There are plenty of people out there looking for the perfect travel blog to follow, and that could be you! Use hashtags like #TravelBlog, #TravelBlogger, etc. Not only will this help drive traffic to your Instagram page, but now you’ve added extra exposure to your travel blog as well.

Now that we’ve discussed the importance of adding hashtags to your posts, here are more ideas on which hashtags you should be including:
















Bonus Tip: Feel like your use of hashtags is overwhelming as a caption? A simple way to overcome this issue is to add your hashtags as a comment. Your post will still show up on the hashtag page, but there’s not an overwhelming amount of content in your caption!

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