Most of us are probably familiar with the phenomenon of ghosting - when someone disappears without explanation and stops talking to or interacting with another person. Ghost followers are not the people who ghosted you (although they might be some of them). Similar to the...

In the past few years the term “social media influencer” has become synonymous with being internet famous. There are many categories of influencers like fitness, travel, or fashion, but beauty influencers seem to be at the top of Instagram’s influencer game. If you are currently...

Have you ever used a hashtag on an Instagram post and then realized that it didn’t work and your post did not appear on the page for that hashtag? If so, you’re not alone. There are banned hashtags on Instagram, the use of which has been...

The dreaded yet elusive Instagram shadowban. There is a lot of confusion about what the term “shadowban” means, if it’s a real thing, and how to remove the shadowban. If you’ve noticed that your engagement is down, you’re losing followers, or your posts aren’t appearing...

If you’re new to the world of social media marketing, you’ve probably seen the term “engagement” used over and over. This kind of engagement has nothing to do with diamond rings and weddings: engagement is a key metric to measure the success of social media...