Social media has become one of the most popular forms of marketing in the past few years. It’s no surprise, and even becoming the norm, to hear of companies going digital and creating their own social media accounts. Digital marketing has quickly become a necessity for marketing a business. Here are just a few of the many benefits to marketing your business through social media:
Increased Brand Awareness – The first and most important benefit of social media marketing is increased brand awareness. The more channels your consumers have to find your brand, the better. Social media is the perfect place to flaunt your brand and show its personality. Studies show that 60% of people find new brands through Instagram alone. Keeping your networks up to date is extremely important for increasing your brand’s awareness and exposure.
Reputation Management – If your business has social media networks, there is the opportunity to engage with your consumers directly. When you’re running your brand’s social media, you have complete control of its reputation. Social media allows you to read and respond to feedback from consumers directly or to answer any questions with correct information. “71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”
Gain Insights: Facebook, Instagram, Twitter, Youtube… they all provide you with insights to see exactly how your posts are doing – what’s working and what’s not. These insights show you the reach and impressions of your post, demographics of your followers, the times your followers are most active, and more! Analyzing this data will give you a more targeted approach when posting to further strengthen your online presence.
More Business Opportunity – Social media is free real estate for any business. It’s completely free to sign up and get started. These platforms are perfect for those businesses with a limited budget. With social media, you’re exposed to more people and brands than with your typical marketing strategy. “Between Q2 and Q3 of 2017, the number of social media users skyrocketed by 121 million.” Why wouldn’t you be on social media?
Now that you know a few of the many benefits of social media, it’s time to get posting! Consider a social media management agency to help guide you through it all. Social Buddy is a social media marketing agency who can do just that. From media to reputation management, we take care of it all.